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Service innovation

Checking out some of my Innovation resources, I hit Business Innovation from BusinessWeek. "IBM" jumped out at me, leading me to:

I knew that the Almaden lab was doing service research (excuse the legacy page design). The news here is the announcement of the Service Research & Innovation Initiative. Their first big activity appears to be a symposium on May 30th.

Jim Spohrer, the IBMer involved with this, used to be active in HCI. Nice to see him move into the "business research" area.

I see this as the natural progression in The Experience Economy (a book in my UX Zeitgeist). Stages of economic value: Extract commodities, Make goods (product innovation), Deliver services, Stage experiences.

So when will we get the "Experience Research & Innovation Initiative"? I am kinda surprised "Experience Innovation" was NOT listed as a "next realm of business" in the NextD slash at IA.