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Web Usability

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PDF icon KEI-PRSA-WebUsability.pdf1.01 MB

"Web Usability: Understanding the User in your Web Site Audience," September 21, 2001. 2001 Professional Development Seminar, Northwest Ohio Chapter of The Public Relations Society of America.

What is web usability and how does it relate to public relations? I explain the basic concepts of web usability and how they can help you serve your audiences better with more effective web sites.

  • What is usability and how it is similar to (and different from) marketing
  • Navigation: Today, everyone is a user interface designer
  • Guidelines: Common sense apparently is not that common
  • User research: It is amazing what you can observe when you look
  • Usability testing: The proof is in the doing
  • Finding good help: 5 questions to ask those web designers