Keith Instone

I spent some time lately catching up with the status of various things related to my recent researcher-practitioner interaction efforts, my latest "UX community give back" focus. Something I try to make small advancements in during my "spare" time, with the hope of helping foster some longer-term benefits. Some of this is a repeat of postings/comments on gaps and IUE but it helps me (at least) to compile it all together in a new way.

The beta version of assets for the Toledo Region Brand Platform were distributed back in June. I took a peek back then, have re-read them a few times since, but thought I had better try to write up something to help me make sense of it. This blog posting is just "what it is" - without any commentary on what I think about it (which will come later).

I am doing some prep for this year's Internet User Experience conference. (6th year? This "regional" conference has stood the test of time and only gets better.) I plan on being there Monday-Wednesday, July 26-28. Exactly which sessions I will attend, when I arrive/drive home, and which sessions I skip to do some IBM work while I am there is TBD, but there are 2 things I am doing for sure (panels that I am on):

This week is the 2010 Jamie Farr Owens Corning Classic presented by Kroger here in the Toledo region. (I will be there Thursday, Saturday and Sunday mornings as a volunteer.) Last year, I followed some of the LPGA players who were in the field on Twitter: added to the tournament experience. So I decided to again see who was on Twitter.

I will have a focus on the gaps between research and practice in user experience during my April conference run.

From April 7-10, I will be in Phoenix at the 2010 IA Summit. On Saturday the 10th, I am hosting a discussion on Bridging IA Research and Practice with Andrea Resmini.

A recent Biznology article by Frank Reed talks about the impact of a Google search results change on search engine optimization efforts. Google recently announced two changes in the way it helps users understand how an item in its result set fits into the context of the destination site:

I am attending two "local" events in mid-November. Hope to touch base with colleagues in the area I have not seen in a while - and meet some new ones, too, of course.

The first is the Smarter Cities Cleveland Forum on November 10th. From the description:

I am honored to be one of the panelists at tonight's Michigan UPA / MOCHI meeting: What makes an effective user experience professional and team (UX management perspectives). Here is an outline of what I will cover in my 5-10 minute introduction.

I am organizing a local get-together where you can hang out with others who are interested in user experience. We chose a truly-Toledo location: a Mud Hens ball game.

Spring is in the air here, and as the weather gets warmer, all sorts of things to do are popping up for people interested in user experience.

This is where you will find me in the next 6 weeks or so.