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When User Experience Becomes Mission Critical

I am doing a user experience presentation at the Lima Tech conference (LRITA) tomorrow. Below is the description from the program. I will upload the slides afterwards, in the slight chance anyone wants to see them.

When User Experience Becomes Mission Critical

The role of CIOs and the focus for IT leaders is constantly evolving. In 2006, it was about Innovation, in 2009 is was about Collaboration, in 2011 it was Intelligence, in 2014 it was Customers. In 2015: Digital Transformation. Now in 2016, CIO priorities includes User Experience.

As the corporate IT mindset for User Experience evolves from "Don't care" to "Mission critical", there are many paths, steps, and options along the way. Keith will share stories and examples of how companies have made progress along their journey to mission critical user experiences.

Aspects of the journey include:

  • User interface design: from "lipstick on a pig" to guidelines and standards that improve usability, reduce costs, and increase business value
  • Requirements processes: from spreadsheets of features to priorities based on deep user insights
  • Project management: from waterfall management focused on cost-savings to agile & iterative design and development focused on quality, hypothesis-testing and user satisfaction
  • Governance: from chaos and technology-driven decision making to portfolios of projects based on user experience (and business value) benefits

Because the paths to mission critical user experiences will be different for each company, the session will be interactive, where you can ask questions to understand what other companies have done, and discuss what might work for your companies, based on where you are at in terms of UX maturity and what your goals are.