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Presenting at NEOUPA

I am presenting Wednesday evening in Cleveland, Ohio, at the local UPA chapter, Northeast Ohio Usability Professionals Association (NEOUPA).

  • - Experiences of the User Experience Design team

My colleague on the User Experience Design team Will Smith is joining me. I am driving 2 hours from Toledo and he is driving 4 hours from Cincinnati.

This will be similar to the talk at IUE earlier this year with updates since February. We will keep it very informal and discussion-oriented. I have found people like to hear how IBM manages its web site and tell us stories how things work at their companies.

The official blurb:

How did one of the world's largest corporate web sites get where it is today? Where is it headed next? has millions of pages of content, generated by many business units, serving many countries, describing many products and services, and supporting many tasks on its site.

The User Experience Design team is the group that manages the design standards, works on strategic projects like personalization and new navigation schemes, and guides day-to-day improvements to the user experience.

Hear stories from Keith and Will on what it is like working in this environment. Find out what works (and does not work) for IBM.

Keith and Will look forward to hearing you share your stories of what works (and does not work) within your company to compare with their experiences at

If you are in the area, hope you can attend.