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Do the direct marketing people get it now?

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Jeremy Zawodny is going to help direct marketers 'harness the buzz power of blogs' but what I find more interesting are the usability sessions on the DMA 05 conference program.

Web Usability Lab (3 of them): Join this informative and interactive session, run by usability experts from Creative Good, that will give you insight about customer experiences on Web sites. These labs offer a peek at what a customer experiences when they visit selected Web sites. An attendee will navigate a Web site while the audience observes. Then, experts will offer solutions for improvement.

I thought Creative Good called them "listening labs" but at least DMA has someone there talking about the experience. And teaching them how to really "learn to listen to your customer".

I have never seen a DMA program before - is this a first for them? These 3 sessions are still a drop in the bucket for experience compared to all of their other sessions.

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Jeremy's follow-up - simultaneously shocked and hopeful.